关于库茨艺术

About CouttsArt

我们命名，其实并没有特殊的含义，原属于母集团的名字。

CouttsArt is named after our parent company Coutts Art International Holdings.

库茨艺术（文纨艺术文化）不仅会长期展示、推广国内外年轻艺术家的作品，更通过举办不同的艺术展览、演出、工作坊、公共艺术设置等等，透过多种类型的多维空间，让大众消闲或购物的同时，可欣赏到不同的本地艺术作品及表演，以加强艺术家与消费者的沟通及交流，培养地产商（品牌）对艺术的跨界认识，亦让年轻艺术家获得更多机会创作及发表作品，有助于艺术生态与商业自然地茁壮生长。

CouttsArt (CAIH) serves the public and supports Chinese and international artists through exhibitions, public art installation, performance, and education programs.

The multi-dimensional environment encourages visitors to appreciate and consume art in dynamic contexts, thus advancing communication and mutual understanding between artists and communities.

TheCouttsArt (CAIH) success also cultivates partnerships between real estate, brands, and artists, providing young artists with more opportunities to create and promote their works.

库茨艺术（文纨艺术文化）在每个城市均对项目所在的周边区域的人文生活传统及历史地理等进行多维度的与整合，使该区域所沉淀的人文艺术及生活让文化艺术得到活化(“Revitalize”)、重塑 (“Retransform”)和再生(“Recreate”)，推广创造出独特的CouttsArt多元文化生活项目。

CouttsArt(CAIH) supports and promotes local environmental and cultural heritage in each of our development projects. We "Revitalize," "Retransform," and "Recreate" cultural and artistic traditions, establishing the unique brand of " CouttsArt (CAIH) Cultural and Lifestyle Diversity Project."

再委託项目上 库茨艺术（文纨艺术文化），会针对各种室内外建筑空间，率先考虑通过各种绿色设计及科技来呈现，努力提升城市公共生活场所的总体质量。

In government-commissioned projects, we prioritize sustainable design, materials, and technologies to improve the quality of public spaces and urban life.

在未来的五年内，库茨艺术（文纨艺术文化）品牌及多元文化生活区将陆续在 成都、北京、上海、广州、天津、京都、釜山 几个城市延续创意之旅，打造不同类型商业及艺术专案。

In the next five years, CouttsArt(CAIH) Cultural and Lifestyle Diversity Project will continue to expand in Chengdu, Beijing, Shanghai, Guangzhou, Tianjin, Kyoto, and Busan, creating exciting projects that synthesize art and business.

库茨艺术基金会

CouttsArt(CAIH) Foundation Limited

CouttsArt(CAIH) Foundation Limited（Coutts Art Foundation”或“CAF”）是由 Anthony及Leo于2017年成立的非营利机构，希望透过创造推动创作、展示和批判评赏艺术的机会，促进大中华地区当代艺术圈的发展。

CouttsArt(CAIH) Foundation Limited (Coutts Art Foundation or CAF) is a non-profit organization founded by Anthony and Leo in 2010. We are committed to advancing the development of contemporary art in the Greater China region by offering new opportunities for the creation, exhibition, and critique of art.

我们以此为使命，专注于艺术项目策划，扶植新晋中国艺术家以全球视野丰富创作实践，并提供展示想法的平台，同时激发围绕创作的对话。这些项目包括展览、艺术家驻留项目和教育活动，涵盖现今社会关注的艺术形式及文化议题，回应艺术人材的需求之余，亦让艺术更贴近公众。

To fulfill our mission, we plan art projects that build a global platform for emerging Chinese artists to enrich their creative practices, display their thinking, and participate in the ongoing dialogue on artistic production. Comprising exhibitions, artist residency programs, and education programs, our projects cover the most relevant art forms and cultural issues to match the needs of both artists and the wider public.

此外，CAF 十分注重与其他艺术机构建立伙伴关系，以营造有利于跨文化交流的环境，让不同的经验交遇跨接。我们近年合作过的机构包括位于伦敦的皇家艺术研究院、韩国Kukje画廊 、台北艺术大学、首尔MMCA、六本木 森美术馆、巴黎东京宫、纽约新美术馆、现代艺术博物馆和MoMA PS1等。策展人和其他艺术工作者亦有参与合作，带来专业见解，扩阔我们节目的多元面向。

We believe that intercultural partnerships and collaborations are the keys to success. Recent institutional partners include

•   Royal Academy of Arts, London,

•   Palais de Tokyo, Paris,

•   Museum of Modern Art and MoMA PS1, New York,

•   New Museum, New York,

•   National Museum of Modern and Contemporary Art, Korea,

•   Kukje Gallery, Seoul,

•   Mori Art Museum, Tokyo,

•   Taipei University of the Arts,

and more. We also collaborate with curators and other art professionals to facilitate the study and understanding of contemporary art in a flourishing and diverse environment.

关于 库茨艺术媒体策略部

About Couttsart (CAIH) media strategy Department

库茨艺术 （文纨艺术文化）媒体策略部门，拥有包括商业、文化、艺术、时尚、生活方式等不同类型的创新内容和数字技术与空间平台等多媒体融合发展战略平台。

Couttsart (CAIH) media strategy department ，provides innovative contents of various genres in the fields of business, culture, art, fashion and lifestyle, via its strategic platform built with multi-media channels of digital and space.

库茨艺术 （文纨艺术文化）媒体策略部门，的核心竞争力是：思想性、艺术性、创新性和专业性。我们的基因是，国际化、时尚化、高品位和社会心。核心价值是，态度、信念、创意、梦想。意识决定行动，库茨艺术 （文纨艺术文化）因此首先要有现代思想意识，其次是现代审美意识，第三是现代商业意识，第四则是现代创新意识。

Couttsart (CAIH) media strategy department  core competency comes from our high level in ideology, artistry, innovation and professionalism. We convey values of attitude, belief, ideas and vision, with internationalization, fashion-orientation, and high grade and social responsibility in our gene. Ideas lead actions. Behind our actions and efforts are modern ideological consciousness, modern aesthetic standard, modern commercial awareness and modern innovative mindset.

一直希望提供与众不同的媒体策略，更具思想性、创新性与艺术性。除了提升客户的思想境界和把握潮流脉搏之外，更希望帮助他们提升生活品味以及审美情趣。

For Media strategy we have been pursuing to stand out at higher ideological, artistic and innovative level. We expect to help our Client elevate ideological level, sense the pulse of the trends, as well as upgrade lifestyle and aesthetic experiences.

库茨艺术 （文纨艺术文化）媒体策略部门，不只是一家传统媒体策略部门。我们把媒体策略看成文化志向的表达与国际文化的交流、接轨、连接和重塑的传播企业。

Couttsart (CAIH) media strategy department go beyond a traditional media strategy department. We regard a media strategy as a business to express cultural aspirations and to help bring about conversation, fusion and recreation among cultures.